Jobs Details

Job Title: Assistant Director, Corporate Communications and Marketing

Country: Kenya

Company Name: Open University of Kenya

Starting Salary: Ksh

Apply on or Before: 25 Jun 2024

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Job Description

Administration

Job Responsibilities

  • Strategic Communication Plans:

    • Develop and implement comprehensive communication and marketing strategies aligned with the University's goals

    • Identify key audiences, craft targeted messaging, and select appropriate communication channels

  • Content Creation Oversight:

    • Manage the creation and dissemination of engaging content across platforms such as websites, social media, newsletters, and press releases

    • Ensure all content reflects the University's brand identity and values

  • Media Relations and Outreach:

    • Act as the primary contact for media inquiries and cultivate positive relationships with journalists and media outlets

    • Draft press releases, coordinate media interviews, and monitor media coverage to enhance the University's visibility and reputation

  • Brand Management:

    • Protect and promote the University's brand image through consistent messaging and visual identity standards

    • Monitor brand perception and reputation metrics to inform branding decisions

  • Collaboration and Coordination:

    • Work closely with cross-functional teams, including academic departments, administrative units, and external partners, to align communication and marketing efforts with institutional priorities

    • Facilitate collaboration and knowledge-sharing to maximize impact and efficiency

  • Data Analysis and Performance Measurement:

    • Utilize data analytics tools and metrics to track the effectiveness of communication and marketing campaigns

    • Analyze Key Performance Indicators (KPIs) such as website traffic, social media engagement, and audience demographics to optimize strategies and demonstrate ROI

  • Leadership and Team Management:

    • Provide leadership and guidance to a team of Communications and Marketing professionals

    • Set clear objectives, provide constructive feedback, and foster a culture of creativity and collaboration

    • Mentor staff members to support their professional development and ensure alignment with departmental goals

  • Job Qualifications

  • Educational Qualifications:

    • Master’s degree in Marketing, Mass Communication, Public Relations, Corporate Communications, Communication Studies, Media Studies, or International Relations from an accredited and recognized institution

    • Bachelor’s degree in Marketing, Mass Communication, Public Relations, Communication Studies, Media Studies, or Corporate Communications from an accredited and recognized institution

    • OR Bachelor’s degree in Social Sciences with a Postgraduate Diploma in Marketing, Mass Communication, Public Relations, Communication Studies, or Media Studies from a recognized institution

  • Work Experience:

    • At least twelve (12) years of relevant work experience, including three (3) years as a Chief Corporate Communications and Marketing Officer in a university or equivalent position

  • Professional Development:

    • Completion of a leadership and management course lasting at least four (4) weeks cumulatively

    • Certificate of membership in a professional body from a recognized institution

    • Certificate in computer application skills

  • Skills:

    • Excellent oral and written communication skills

    • Demonstrated merit and ability as reflected in work performance and results